For more than 20 years I've helped brands turn ideas into results. Since 2021, Artificial Intelligence has changed how I work. I integrate AI into digital products, marketing flows, and creative operations around one conviction: machine speed, human judgment. Deliverables arrive sooner; the decision remains ours.

I've worked with Coca-Cola, Mastercard, Jeep, Mattel, Itaú, and fifty other global brands. I lead multidisciplinary teams where strategy, design, creative technology, and product development work as one, not as separate departments.

Outside the corporate world, I've coordinated volunteer and social-impact teams since 2002. That's where I learned what no job title teaches: aligning people around a vision and turning complex ideas into real execution.